premier league viewing figures china

However, this is all speculation. A record 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and Ryan Mason has already sparked a change in Tottenham player after Daniel Levy head coach call, Son Heung-min has now scored four goals in his last five games for Tottenham after struggling for form at the beginning of the 2022/23 Premier League season, Charlie Patino sale, relegation confirmed as 5.9m transfer completed - Arsenal loan latest, Latest Arsenal news includes updates on every single member of this season's loan army with the main focus being on Charlie Patino, Pablo Mari and Marquinhos, Who is Yunus Musah? Its without doubt a much worse version of football without the crowd providing an atmosphere. This enormous audience, a public hungry for the Premier League and hugely receptive to the product, generates an enormous income for EPL sides and has a self-perpetuating effect on the product. The lucrative rewards available are encouraging EPL sidesnot to mention clubs further afieldto invest in their relationships with the Asian market. While some of Europes other leagues may come across as staid, clinical or dispassionate, the British game has built its reputation upon the furious, dramatic and exciting contests that furnish its league. It was their primary subscription driver for many years, after all. It now looks like it is from an alien planet. But then perhaps a lot of people do just see the headline and the number and absorb it as truth. Please create an employee account to be able to mark statistics as favorites. One thing we can say without much fear of contradiction is that football on TV is pretty much as popular as it ever was when crowds existed. Exclusive: The Champions League has suffered a decline in viewers for the competition's group stages, with numbers below the levels of the last two seasons as UEFA feels the impact of the pandemic, Sign up to the free Arsenal newsletter so you don't miss the latest Gunners news, straight to your inbox. Football TV without crowds is it any good? In regards to the future of European football, and certainly the Premier League, we have a tendency as fandom, punditocracy and press to be more than a little parochial. The total and average attendances only covered regular season games. The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. "We and our clubs have an extremely passionate fanbase in China and are looking forward to working with the team at Tencent to engage with fans in new ways over the coming season," said Premier League chief executive Richard Masters. But why has Asia become such a hot bed for Premier League fervour? The household reach for live coverage only was 978 million homes. If you do doubt this, just watch a clip from any old game. A footballing whirlwind in the eye of a tabloid storm Look at the actions taken as the Third Reich faces collapse in the final weeks of World War II. You can still enjoy your subscription until the end of your current billing period. In total, the Premier League accounted for 185,000 hours of global TV coverage last season, making it far and away the most popular sporting competition in the world. Something went wrong, please try again later. Benitez: Man City have the focus to win title, Haaland equals record for most Premier League goals in a season, Haaland hits 50th goal of the season For comparison, that is only 18m less than Manchester United paid for Paul Pogba, who reportedly takes home 290,000 a week. There were 262,102 hours of Premier League coverage broadcast around the world last season, reaching 1.03 billion homes for all broadcast types. For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. It really is the Best League In The World. A link has been emailed to you - check your inbox. By putting the facts in a hall of mirrors, all that they succeed in doing is making people cynical about any claims they make. While conditions were dire, the EPL managers were under pressure to feed the furore that surrounds their teams in Asia and to deliver to the public the star names the people crave. Oscar has just joined Shanghai SIPG from Chelsea for a fee of 52m, despite having long been linked to clubs of the size and prestige of Juventus. For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. Secondly, the nature ofEnglish top-flight contestshave appealed to the casual sports fan. The club needs to fuel this burgeoning fanbase with visibility, astute marketing and, perhaps most importantly, the kind of success that thrusts a club to the top of the tree and makes it stand out in a clustered environment. There is much at stake here for the powers that be in China and, as with so much else in the country, football is inherently tied up with, and subject to, the guiding hand of the state. This out-performed Saturdays show, which claimed 2.6m to 3.1m 24.5% of the available audience. Gary Lineker, Alan Shearer and Micah Richards discuss the art of punditry and rank the best analysts, Three single Kiwi women are in search of the man of their dreams in FBoy Island NZ. With transfers, wages and agents' fees still going up, the consequences could be disastrous, and waiting in the wings would be none other than the Chinese Super League. Sky Sports deal with the Womens Super League (WSL) also saw a 174 per cent increase in pay-TV viewing compared to last season. But one thing is not in doubt, football is an incredibly resilient sport, even if its finances are not, and it currently seems that it will always have a TV audience, but how big that will be in the long term remains to be seen. Last updated on 17 September 202017 September 2020.From the section Premier League. One only has to look to industry and manufacturing to see that, once China decides to flex its economic muscles, its European rivals struggle to respond in turn. However, this did not prevent the US media giant renewing its broadcast partnership deal with the league by signing a six-year agreement worth around US$2.7 billion. And given their spurious 14 million story, theyre obviously as keen as ever to associate their PL coverage with popularity. 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So, how big a threat is China to European football and the Premier League? While QPR will certainly have suffered financially from dropping out of the Premier League due to a dip in television money, their major fiscal hit may come from missing out on forging a connection with the Malaysian fans that owner Tony Fernandes had been focusing on. Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th For the ninth consecutive year, all ten matches on the Premier Leagues final day were broadcast live simultaneously across Peacock and NBCUniversal networks. In March, the EFL Cup final between Liverpool and Manchester City on the network averaged 3.16 million viewers, with a peak audience of more than four million. Arecord 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and 2015/16. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related curbs were lifted. Use Ask Statista Research Service, on the NBC Sports networks; including streaming data, NHL - number of Stanley Cups won by team 1915-2022, Super Bowl TV viewership in the U.S. 1990-2023, Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2023, NBA Finals TV viewership in the U.S. 2000-2022. That hampered clubs like Manchester United from building on their fanbases in the world's most populous country, where the English champions believe they have 71 million fans. To use individual functions (e.g., mark statistics as favourites, set One only needs to look to the Teixeira deal to see how transfer costs are being forced ever upwards, while the power of agents, already an endemic problem in European football, will only increase as more cash changes hands. WebC Until 2005, the attendance figures in NPB were estimated by the home teams. The J. Barclays Asia Trophy set to sparkle in Beijing. China a cash cow for Red Devils Keep abreast of significant corporate, financial and political developments around the world. AFP. If you did, youd have been counted as a viewer up to 10 times. Just not 14 million people. The estimated figures were normally much higher than the actual numbers of spectators in the game. Both Jan Vertonghen and Matija Nastasic face a race against time to be fit for the Prems opening weekendthe pair a legacy of the demands of the Barclays Asia Trophy, a preseason romp that saw Manchester City, Sunderland and Tottenham compete alongside South China Athletic Association. Looking at the bigger economic picture, the outlay of Super League clubs will inevitably drive up the cost of transfers, wages and agents' fees in the major European leagues. The clubs receive enormous incomes, the sponsors achieve an effective means for the transmission of their brand and the Asian public get to enjoy the product they so crave. There is no doubt that on-field success and status has a major impact on the marketability of one footballing brand or another. It is surely self-defeating. That has burst open the floodgates in terms of the Premier League's popularity in the world's biggest and fastest-growing market. Before Project Restart, around half of the weekends Premier League games were broadcast live. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Initially, it is a case of timing, and secondly, it is the intrinsic value of the product. How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of Youll Never Walk Alone? Its still there and is still watching in admittedly relatively small numbers most of the time on Sky and especially on BT Sport. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. For the time being, this unique and lucrative relationship shows no sign of halting. Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th March - 79,000 13th April - 75,000 Some weeks missing Sports Media Watch. This is high by their normal standards and worth shouting about in itself, especially as the low end of the viewing figures bracket for this game was still around two million. Some of the viewing figures for the lower-tier Premier League games were quite low. The English Premier League has secured a new broadcast deal with Tencent in China, moving quickly to replace its previous $700m contract in the country that was The silly thing about this is that they obviously did have a good day, with lots of people watching their output. Clubs will also be able to share short in-play clips to engage with supporters, the first such deal the Premier League has done anywhere in the world. Since then, things have been ramped up several notches. Sky and BT Sport (which shares Premier League rights in the UK) will have READ MORE: Football, Floodlights and Threats From The Taliban Life in the Afghan Premier League. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was, Sir David Attenborough on biodiversity crisis. Please do not hesitate to contact me. China is the world's biggest Premier League fan, Charlie Rose stripped of Walter Cronkite award, NAB 2017: Valossa collaborates with Yle on AI-based broadcast metadata. Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be Illegal streaming is an ever-present issue to build into these numbers. One only needs to look to Major League Soccer, the J-League, the A-League, the historical NASL, and various extravagant vanity projects in the Middle East to see that attempting to compete with the grand old clubs of Europe, whether directly or on a limited scale, is more often than not a fruitless endeavour. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was terminated with immediate effect earlier this month. This has established that cumulative audiences for live Premier League programming rose 11 per cent to 1.35 billion. By spending in such lavish fashion, Chinese sides are changing the way that their European rivals do business. You only have access to basic statistics. (May 29, 2021). Extensive Factual Reporting for Television and New Media, Subscribe to our newsletter to access this content. NFL coverage and Joshua Buatsis fight against Marko Cali. China has the most Premier MOTD2 highlights of an amazing weekend of goals clocked in with an audience of 2.8 to 4.1 million. ET since Oct. 20, 2018 (Chelsea-Manchester Overseas investors have so often attempted to build their own divisions, and to forge successful brands elsewhere. Chinese clubs may not quite be at the point of prizing away Europe's key assets, but they are already managing to poach players of substantial ability at the peak of their careers. According to Lee, over 16 percent of the Citizens fans come from Chinaover five times more than from Britain. Get latest scores and headlines sent straight to your phone, sign-up to our newsletter and learn where to find us on online. If you are an admin, please authenticate by logging in again. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. The audience across Africa was 290m. The Liverpool versus Chelsea fixture on 28th August, shown on NBC and Peacock, delivered a TAD of more than 1.4 million viewers to rank as themost-watched live Premier League match in US history. Stay informed and spot emerging risks and opportunities with independent global reporting, expert It is a product almost perfectly designed for consummation, appreciation and the subsequent retention of interest and support. Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. suffer a 10.3 per cent year-over-year (YoY) fall, most-watched Premier League final day on record. So, during the 2016 January transfer window, Jiangsu Suning secured the services of long-term Liverpool target Alex Teixeira, trumping Liverpool's 24.6m offer to Shakhtar Donetsk with a stonking bid of 38m. Standard Digital includes access to a wealth of global news, analysis and expert opinion. Compare Standard and Premium Digital here. Saturdays Manchester City-Arsenal game averaged a TAD of 476,000 viewers. Asian interest boosts sales of shirts and other merchandise, encourages extensive television contracts and prompts huge commercial sponsorship dealscompanies aware of the visibility they will enjoy due to any association with a Premier League side. By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? There is a feeling that, no matter what happens, European domestic leagues will always sit astride the globe. Has it crashed and burned or is it more popular than ever simply because a lot more people are at home and at a loose end? To help achieve that aim, as long as it is expedient, Chinese owners will stop at nothing to outdo European clubs. It is shaping up to be a busy summer transfer window for Arsenal but which senior defenders should Mikel Arteta and Edu look to sell or loan out ahead of next season? Washington DC scored the highest average season-long local TV ratings on NBC, USA Network and NBCSN. China fans get free-to-air English Premier games, ZZ leaves Charlton in search of Premier start, Barclays Asia Trophy set to sparkle in Beijing, Charlton: China's World Cup misery saddens me, Man United-mania set to blitz China again. READ MORE: Images of the Beautiful Game From Mexico, Serbia, Iraq and Beyond. Chinese clubs appear to be manipulating market conditions in a concerted attempt to damage their international competitors, all the while using their vast resources to further the agenda of China itself. One of the main catalysts for the fall in numbers has been a lack of people watching matches in public areas, such as pubs and bars across the world, with viewing figures understandably taking a big hit. cookies Sky reportedly paid 4.2bn to gain This is investment on a scale never attempted before, with the money involved dwarfing that of Major League Soccer, for instance. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, This season was the most-watched opening weekend since 2015, posting a TAD average of 640,000 viewers (across five Saturday to Sunday match windows). In China, the beautiful game appears primarily to be a Machiavellian tool of self-furtherment. in relation to Alexis Sanchez and Mesut Ozil. Change the plan you will roll onto at any time during your trial by visiting the Settings & Account section. Since kicking off its coverage of English soccers top flight in August 2013, NBC Sports has aired28 of the 30 most-watched live Premier League matches ever in the USacross all platforms. Liverpool and Wolverhampton Wanderers clash on USA Network was themost-watched final matchday fixture on pay-TV, with a record 681,000 viewers. These are stunning numbers, amounts which would make eyes water at even the wealthiest of European clubs. In 2018/19 they only got a peak of two million or more in 16 out of 128 games. Sky said this marked the highest in-home peak for any match since Liverpool v Man Utd in January 2021 (4.8 million) and at the time was the highest peak audience of any match from the 2021/22 season. As Manchester City and Liverpoolcontested a thrilling title race, a cumulative global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent on the previous season. "Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s)." Twenty-five minutes into the United game, Sky had 3.3 million viewers as a peak. Viewers in China will have access to matches from this weekend. That said, Chinese owners are pioneering in the sheer amount they are willing to spend. So whats going on? May 29, 2021. If there is too much football on TV, this may be reflected in the viewing figures. Premium access for businesses and educational institutions. That interest carried over to the streaming platform YouTube, where prior to the finals in Madrid more than 8m video views were recorded for finals-related content. Are you interested in testing our business solutions? Amongst the so-called Big-Five leagues in Europe, which include the top-tier football leagues of England, Spain, Italy, Germany and France, the combined revenue of all Statista. There has been much talk of the broadcasting bubble finally bursting and, while that might well be a premature surmise, there's a sense in which the upwards spiral of television money is no longer guaranteed. Anyway, they were at it again this week with a story in The Independent, telling us in a big headline: Manchester United and Liverpool defeats helped Sky Sports to its highest ever viewership., Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be locked out of sporting events.. Manchester City v Liverpool Fantasy Premier League, Official Fantasy Football Game of The Premie They'll see some of the world's best talent in thrilling matches played at packed stadiums.". But what do the viewing figures tell us about the new seasons popularity? Major League Soccer is beginning to seem rather miserly in comparison to its Chinese counterpart, its financial sinews looking withered and scrawny next to the bulging might of the Super League. Its no coincidence that Premier League teams invest so much time and money in Asian territories during the preseason. Sky also saw their coverage of Norwich City v Derby County get 311,000 480,000. Given negotiations for the next rights packages will begin soon, this is all good news for the Premier Leagues bargaining position, as it can point to its product as being as popular as ever, so please give us loads of money so that every club can buy loads of Joelintons because thats what we all want to make us happy. ", A Premier League spokesman said: "Our international fan base and success is helping develop English football at all levels, something we should all be pleased about. Likewise, Axel Witsel has apparently confirmed that he turned down Juve for the sake of Tianjin Quanjian. Earlier on Saturday, Leeds game against City on Skys two channels pulled in 1.5 to 2.2 million viewers, which is about par for the course. Thus, the Premier League was the first major European division to truly be seen by the Asian public and subsequently left a historical imprint on the public. Follow @Eddydove on Twitter to continue the dialogue. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many users needs. personalising content and ads, providing social media features and to Their policy is to pay ludicrous sums to secure the services of foreign talent, and it certainly seems to be working thus far. Any changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel. It could feasibly come down to a decline in broadcasting revenues as precipitated by a stagnation in viewing figures, which combined with China's monumental spending could see the Premier League and co. flounder, or find themselves financially submerged. Why battle the titanic clubs of the continent on a level playing field, when it would be more effective to tilt the odds? READ MORE: The Economic and Cultural Fuel Behind China's Football Investment. This story originally appeared on VICE Sports UK. These look a bit higher than might normally be expected. The latest rumours and stories from around the world of football. Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. The clubs appointment ofmanaging director Ian Ayre was a move taken with an international vision. We all watch TV that we actually dont really enjoy much (and thats not just when Joelintons playing). That strategy could potentially spell disaster for Europe's footballing hegemony, and this is why the Chinese Super League must be considered a serious threat to the established order. Meanwhile, Manchester City recorded the highest pay out out of the English clubs at 23.8m despite only making it one round further than Tottenham. So lets have a look at some other football numbers from this week to see how The Peoples Game is delivering for the people. "In China, we are very happy that our partner WIN TV has reached an agreement so that some matches will be seen free-to-air on local stations.". Basically, to get to 14 million, Sky seem to have added up the viewing figures for all their sports channels across 24 hours, then pretended that these are all unique viewers without any crossover between programmes and fed the press a story trumpeting 14 million viewers without making the distinction between viewership numbers and actual viewers. The Chinese government has hardly been shy in setting out their vision of the nation's sporting future, with a decade-long plan in place to make China a behemoth in world football. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. It is understood the reasons for the termination were financial rather than political. External Link, Gameweek 34 FPL stats: Haaland rewards as Triple Captain, Double Gameweek 34 FPL bonus points: Haaland delivers, Benitez: Man City know how to win different ways, Haaland's BEST goals of record-breaking season, Goal of the day: Tielemans' spectacular flick-up volley, Fans watch Premier League in record numbers, Study shows League's pulling power for tourism, Premier League broadcast deals for 2019-2022, Premier League weekend review: What we learned, Record breaker Haaland: Amazing stats of Man city's phenomenon, Isak and Wilson can be worth the double-up in FPL, Leicester v Everton: What the managers say, Alvarez wonder strike puts Man City back on top, Equality, Diversity and Inclusion Standard. ZZ leaves Charlton in search of Premier start We use Norfolk was second and Cincinnati was third. Reports suggest he is now set to make it onto the list of the top-10 best-paid players in the world. Obviously, this isnt true. Related readings: However, the number of viewers on television at home have also dropped, meaning broadcasters globally will understandably be cautious when it comes to renewing their deals next time around. This all combined means that a team who wins the Champions League may not receive the most lucrative reward for that season's competition. Chelsea transfer news: The Blues will need to act smarter in the market this summer as a bargain offer emerges. The Premier League gets 40 to 50 percent of its income from overseas broadcasts; Germanys Bundesliga is only at about 20 percent.

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