which of the following is true of consumer magazines?

C. regional editions of general sports magazines. Which of the following best defines fluency? E. businesses do not have agricultural interests. Lutfen birini sein 30 0.35 20 O 5 \text{Total liabilities:}&&\quad\text{Preceding year}&67,000\\ C. Gatefolding A. ink-jet binding E. Inability to offer specialized services. A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: D. They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads. D. trade magazines. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: Farm publications are not classified with business publications because: historically farms were not perceived as businesses. Under the DAGMAR model, a _____ can be performed by, and attributed to, advertising rather than to a combination of marketing factors. With respect to the given scenario, Bedazzle Cosmetics bought the commercial space during the _____ market. : Newspapers and magazines are often referred to as ________ media: Which of the following statements is true of newspaper advertising? B. adding farm magazines to business magazines would make the category too large. C. Sunday She did not pay for the magazine and left it at the reception where it was initially placed. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. Advertisers create emotional advertising appeals by using: Which of the following is an advertising execution approach designed to illustrate key advantages of a product by showing it in actual use? In this scenario, Lily is considered to be a(n): D. Reduced permanence and prestige B. Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers. Which of the following is true of newspaper advertisements? Which of the following advantages of magazines as an advertising medium is illustrated in this scenario? If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. Greater frequency 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? E. They are generally considered less effective than selective binding. Raiment is using _____ to attract readers' attention. Which of the following statements best describes the relationship between marketing and communications objectives? In this scenario, Pluto is using _____. This scenario is an illustration of a: alter the appearance and feel of a magazine and a reader's relationship to it. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? Asea is a publication that provides information on world trends and technology to offshore oil and gas operations. National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: Which of the following is a characteristic of newspapers? E. They are also known as national newspapers. D. industrial C. Prestige B. d. digital stock card REQUIRED They typically originate in small towns or suburbs. d. some combination that is not given above. C. are not used enough to be considered a separate advertising category. C. longer lead times. Study with Quizlet and memorize flashcards containing terms like The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. e. a bleed page, .________ refers to the number of individuals who receive a publication, either through subscription or store purchase: Which of the following statements about magazines as an advertising medium is true? Which of the following is a disadvantage inherent in advertising in magazines? Mars Fit, a men's health magazine, is read by at least 15 different people at a hair salon. A. multiplying the total number of primary readers by the pass-along readers. Communications objectives are derived from marketing objectives. B. inch rate A. local zone. Newspapers are the second largest of all advertising media in terms of total dollar volume. Its reliance on the hierarchy of effects model. What was the profit or loss from the sale? ARE TRUE: played a prominent role in general interest magazines . C. magazine supplements A. bleed page. A. they are generally the only health care information providers. Which of the following is true of magazine advertising in relation to the problem of clutter? true. C. Poor reproduction quality _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. D. Long life span Magazine networks Which of the following statements is true of communications objectives? They offer better reproductive quality than magazines. B. Department stores \text{Proceeds from issuance} &&\text{Net sales:}&\\ b. E. larger reach. Low receptivity to advertising by readers E. subtracting the pass-along readership number from the total readership count. It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. Though they resemble newspapers, supermarket tabloids are considered to be a type of magazine. Which of the following statements is true of newspaper advertising?- Newspaper ads can be produced and run in various sizes, shapes, and formats. c. They exceed business markets by size in most countries d. They are useful for reaching general consumers of services. C. is referred to as the process of selective binding. Primary circulation A. digital imaging E. Special advertising. B. B. The ad does not contain any margins and the chocolate swirl extends to the end of the page. b. This ad is an example of a(n): B. E. special-audience newspapers. O c. 4 hamburgers and 3 magazines. Verified answer. A. Low lead time Which of the following types of readership is illustrated in this scenario? Which of the following is a primary advantage of magazines? b. bleed units She sold the stock at$39.94 per share and paid a $39.95 sales commission. Which of the following statements about magazines as an advertising medium is true? They do not offer permanence. A. In order to reach this market, Velocity should use: B. With reference to the types of readership, which of the following does this scenario illustrate? A clothing retailer would use an island ad to: break through the clutter typically found in newspapers. A. flat To make newspapers more comparable to other media that sell space and time, the newspaper industry uses _____ to determine advertising rates. E. the large number of local ads they typically contain. D. printacular. E. Out-of-home readers receive greater satisfaction from a publication than primary in-home readers. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision. True. B. classified advertising They offer several valuable specialized services to advertisers. It offers a fingerprint recognition program to its users. Zest & Taste's creative team wants the ad to be spread over three continuous pages in the magazine. c. Airlines _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. Lead time A. B. overrun The _____ stage in Russell Colley's hierarchical model of the communication process deals with getting the consumer to purchase the product. This information is part of: According to the creative process outlined by Graham Wallas, which of the following stages deals with gathering background information needed to solve the problem through research and study? Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. D. Digital imaging D. they provide an efficient way of reaching the specific types of individuals who constitute their target market. C. trade publications targeted at distributors and retailers. Which of the following statements about newspapers as an advertising media vehicle is true? In a(n) _____ scheduling method, a regular pattern of advertising is developed without gaps or nonadvertising periods on an ongoing basis without regard for seasonality. c. Circulation A _____ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes. They should do so by advertising in: magazines that are targeted toward a particular area. A. B. A. : Over the past decade, newspapers have experienced a(n) ________ decline in their revenue from classified advertising: Which of the following are considered to be primary users of local display advertising? A. bleed page. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. E. is known as split running. It offers relatively lower reach and frequency than other media. A. B. _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. Fundamentals of Financial Management, Concise Edition, NURS 310: Exam 3 - problems of the biliary sy. E. the selective binding ability of a magazine. C. the selectivity of magazines. None of the above 12-22 fChapter 12 - Evaluation of Print Media 80. D. They are considered inflexible during production. D. They offer limited flexibility to advertisers. They reproduce images using mechanical printing. D. peripheral zone. D. magazines contain limited ads, thus advertising clutter is not an issue. A. CL Inc. printed two versions of the same ad in order to test the effectiveness of each individual ad. Creative flexibility Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. They are not bought by the general public as they offer specialized and in-depth information. C. pass-along circulation C. Cross-media running Total circulation It is typically considered to lack permanence. It is primarily used by supermarkets and departmental stores. Raiment Inc. manufactures sewing machines. Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? They are suited to marketers interested in reaching general consumers of services. Weekly B. special E. Pass-along circulation, _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. C. they provide information on the lifestyle characteristics of the individuals who read various magazines. D. national newspapers. They are avoided by most national advertisers because they generate high clutter. Which of the following statements about the length of television commercials is true? E. consumer-oriented, _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. Verified answer. Newspapers and magazines are referred to as high-involvement media. Magazines B. guaranteed readership. C. Newspapers provide little geographic selectivity to local advertisers because of their inability to adapt ad campaigns to local market conditions. E. bleed runs, A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. It also features several advertisements for men's products such as watches, clothing, and grooming products. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. E. Niche. C. color advertising Verified answer. Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. B. run of paper C. pass-along readership. They are also known as bleed pages. Which of the following is true of split runs? \quad\text{of common stock. Which of the following is true of newspaper advertisements? General-interest Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. D. total readership. B. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. This is an example of a(n) _____ publication. O 1.33 of a hamburger per magazine. Which of the following is true of newspapers as an advertising medium? C. Pass-along readers should be totally discounted in evaluating magazine readership. E. Desk top publishing, Which of the following is a disadvantage associated with advertising in magazines? Newspapers are the second largest of all advertising media in terms of total dollar volume. a. social selectivity D. classified C. They can be reproduced quickly. According to Standard Rate and Data Service (SRDS), magazines can be classified as: According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: alter the appearance and feel of a magazine and a reader's relationship to it. E. overrun fold. They offer high market penetration and coverage. Media buyers primarily evaluate magazines on the basis of: After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: High BDI and High CDI. C. It tends to extend the prestige associated with the magazine to the product. B. D. overruns E. total reader. (Round unit cost to three decimal places. Newspapers targeted at various religious groups compose a large class of: Advertising creative personnel tend to be: The job of the creative team is challenging because: Why are models of the creative process valuable to those working in the creative area of advertising? James regularly borrows a magazine from Lily, who subscribes to it. The company believes that the popularity and reputation of the magazine will enhance the image of its products. A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to: the greater audience selectivity of specialized publications.

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